Digital Marketing & Web Optimization Specialist

Informace o pracovním místě

We are looking for a Digital Marketing & Web Optimization Specialist who will focus on three key areas: SEO, web mastering, and email marketing.
You will make sure our website is well-optimized, technically sound, and visible in search engines, while also driving engagement through targeted email campaigns.

This is a role for someone who combines technical precision, analytical mindset, and creative communication skills.

SEO (Search Engine Optimization)

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  Implement and optimize on-page and off-page SEO.

  
  


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  Conduct keyword research and competitor analysis.

  
  


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  Monitor search engine rankings and propose improvements.

  
  

Web Mastering

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  Maintain and update company websites (CMS platforms – WordPress, Drupal, Joomla).

  
  


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  Use basic HTML & CSS for small adjustments and content optimization.

  
  


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  Ensure usability, performance, and content accuracy across web pages.

  
  

Email Marketing & Automation

• Plan, create, and send targeted mailing campaigns.


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  Segment audiences and track performance (open/click-through rates).

  
  

  Work with platforms such as Mailchimp or HubSpot.

  
  

Analytics & Reporting

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  Track SEO performance and email campaign effectiveness (Google Analytics, GA4).

  
  


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  Create simple reports and dashboards.

  
  


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  Recommend improvements based on data.

  
  

What We’re Looking For

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  3+ years of experience in SEO, website management, or email marketing.

  
  


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  Hands-on experience with CMS (WordPress or similar).

  
  


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  Basic HTML & CSS skills.

  
  


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  Familiarity with email platforms (Mailchimp, HubSpot).

  
  


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  Strong analytical mindset and ability to translate data into actions.

  
  

Požadujeme

Potřebná úroveň: Medior
Délka minimální praxe (roky): 3
Hardskills: CSO, CMS

Jazyky: Čeština – domluvit se, Angličtina – plynule

Nabízíme

Vzdálená práce: částečně remote